Mission Statement
Today's Conversations Power Tomorrow's Progress
Leading the way as a creative strategist with experience in content creation, graphic design, planning, project management, new technology implementation and multi-channel mass media advertising. Responsible for creating marketing messaging for digital, direct mail, corporate communications and trade show campaigns that align with customer and brand objectives. Dedicated to supporting the company's goals to exceed aggressive sales growth expectations.
Strategic Creative Expertise
- Support partnerships across the entire organization from legal, corporate communications and industry to pricing, product management and sales to support all brand initiatives and win as one team
- Develop strategic creative solutions through multi-channel content aligned to business objectives that support company goals and start with the customer
- Act with intent to learn, share, present, train and mentor team members on the latest technology, best practices, UX, SEO keyword research, paid search and AI (ChatGPT, Copilot, Grammarly, Claude, other AI platforms)
- Invest in our success by identifying opportunities for improvement, embracing change to accelerate our brand and set ourselves apart from the competition
- Analyze customer insights and competitor research, and apply findings to pivot, test and implement new ideas and initiatives while embracing curiosity
- Compete with urgency to create targeted, sales-driven messaging that aligns with the campaign strategy and delivers profitable results
- Engage in company networking, town halls, inspiration sessions, conferences, trade shows, LinkedIn Learning, Adobe MAX sessions and achieve all security badges to do the right thing
Core Business Skills
My Personalized CliftonStrengths Assessments
- Includer: Widens the circle
- Communication: Good storytellers and presenters
- Strategic: Sorts then decides
- Consistency: Clear, predictable expectations
- Responsibility: Dependable, stable, honest
- Achiever: Works hard, stays busy, productive